For Herbalife Nutrition, the global leader in nutritional supplements, we developed Herbalife +, an app for the sales representative. Not only does this map the complete CRM process, it also fully interacts with the customer app. There, meals, sports and weight data are linked. This way, the Nutritionist can follow the activities of his customers live and advise them on their progress via chat. Key figures on sales activities are calculated and clearly presented in the app. The process of app-based individualized nutritional counseling is as follows:
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